Dear Retailers,
We hereby inform you that the ex-Geneva prices of Rolex watches will increase as of Jar 2025, according to the following details:
> + 1% pieces in steel, Rolesium, and platinum
> + 2% pieces in white Rolesor
> + 5% pieces in yellow and Everose Rolesor, and titanium
> + 7% pieces in white, yellow and Everose gold
Rolex Daytona models will increase as follows:
+ 1% pieces in platinum + 3% pieces in steel
• + 6% pieces in yellow Rolesor
> + 14% pieces in gold (white, yellow and Everose, with the exception of gem-set mo
You will therefore find attached:
- The new ex-Geneva price list in CHF
- The adjusted maximum suggested retail price list (MSRP)

Bin mal gespannt, ob das Ganze stimmtÂ…