Kiger, a watch micro brand made by Mark Kiger is the David in a David vs Goliath battle with one of the biggest Swiss watch brands you know: Rolex.

Why would Rolex pick on a small-time watch guy with just one watch model for sale? Because they want his trademark.

Kiger has made just one watch model, with a few different variations in case and dial. All have carried a name that Kiger trademarked years ago, in 2014: MILSUB.
Ein sehr interessanter Artikel zum Thema Trademarks & der Milsub Historie