Die bekannteste marke der welt ist Rolex.
Also mehr Leute kennen Rolex als Apple und coca cola.

Prestige:
What does prestige mean?
noun. reputation or influence arising from success, achievement, rank, or other favorable attributes. distinction or reputation attaching to a person or thing and thus possessing a cachet for others or for the public: The new discothèque has great prestige with the jet set.