When I went grocery shopping yesterday, I breezed through the magazine isle and saw that Lance Amstrong was on the cover of MENS JOURNAL wearing a Pepsi GMT Master II. Here's a quick and dirty photo I took with my iPhone of the magazine cover:



In the last couple of years, I've REALLY been surprised at how often I see this watch on celebs. Owen Wilson has worn one in a couple of the movies he's done. Keanu Reeves work one in his recent cop movie that didn't do so well. They just seem to be popping up all over.