On 17 September 1998, Christie's conducted an auction of James Bond memorabilia. Lot No. 130 was the actual Rolex Submariner used in "Live And Let Die". Rolex Reference 5513 and case No. 2912634. Its movement had been removed for customisation and the indices on the black dial had been pierced. Estimated price was between £4000 and £6000. It eventually sold for £21,850.