I received John's book a few weeks ago and read it on the plane on the way back from my Florida trip. My Florida trip is another story...

It is a great book for folks who do not possess any photography experience. The book is easy to read, is broken into chapters that make sense, assumes the reader does not know anything about watch photography (and subsequently, is not condescending), and utilizes open source photo software that anyone can download. The book also shows how to format and post watch images for the message boards. The tone of the book is conversational and instructive similar to how a one would coach a kid's soccer team. John encourages any WIS with a camera to attempt create great watch shots.

John shows plenty of examples and illustrates how not to make mistakes. He uses plenty of computer screen shots for each step-by-step example. The book shares numerous tips-n-tricks and reveals the tricks John uses in his stellar watch photos.

Fortunately, John will be tackling advanced watch photography in a companion follow-up book rather than tackling it in this book for beginners. If both these topics were in one book, it would have made the beginner book overwhelming for most non-photo experienced WIS' .

Rather than scouring the Internet for macro watch photography lessons, this book is the go-to guide for taking watch pictures that will rival watch manufacturer catalog picts and the envy of any WIS who admires watch pictures on the message boards. I wish I had this book years ago as it would have helped the images I have on my website.

This book is a must have for anyone who is considering posting watch picts on places like www.r-l-x.de



-Sheldon