Originally posted by redsubmariner
I think the success of Rolex lies in their watches still looking the same, and they have only had minor changes. That is what built their recognition level. I doubt that there is a second watchmaker who has such strong brand recognition?
Rolex is indeed in a very unique position...no other watchmaker has the brand name recognition. In fact, the Rolex brand name is one of the most admired brands of any company in the world, not just watches. And I agree that the stoic continuity they've maintained over the years is a big factor to their success.