Ahh, come on, Olli, you know how it goes: Someone famous from this forum will post a wristshot in September. Look, my new white gold Sub, just got it yesterday... the blue looks really cool in person... and he shows a picture of the blue Sub under a blue shirt cuff.

People will start going crazy, considering this as the ideal "summer watch", "beach watch" and so on.

By the end of the year, they all want one