Nachfolgend seine Worte zu Panerai:

What do you think of brands that had no tradition in in-house movements now joining the in-house bandwagon such as Panerai?

The problem with Panerai wanting to assert itself as an in-house manufacture and also a haute de gamme manufacture is that it is impossible to elevate your brand beyond its natural limitations. Panerai was not created to be a high watchmaking brand so even if they introduced a tourbillon or an in-house movement they will not be able to move up to the ranks of haute horology. You can certainly move down, but the shift in positioning upwards just doesn’t happen. The DNA of the brand is based on its status as a pragmatic heroic watch and it just doesn’t work as a high watchmaking, technical brand.