Zitat:
"A German auto commercial is hitting a little too close to home for some folks in Eminem's camp.
Eight Mile Style, the Ferndale company that handles song licensing for the Detroit rapper, alleges that a new Audi ad uses an unauthorized interpretation of Eminem's "Lose Yourself."
The firm says the Audi spot appears to borrow in general from the Chrysler 200's "Imported From Detroit" campaign, which uses "Lose Yourself" as its centerpiece and has been widely lauded for its uplifting portrayal of Detroit.
Eight Mile Style filed a motion in German court this week to quash the Audi ad, which shows a driver touring an urban landscape in a 2012 A6 Avant.
"It's stunning," said Eight Mile Style manager Joel Martin. "What makes it extraordinary is the similarity to the way Chrysler is using (the song). We saw it and said, 'This has got to be a joke.' "
Chrysler is not party to the suit, but officials are aware of the Audi ad.
"Apparently someone believes that the definition of copyright laws is the right to copy others' materials," said Gualberto Ranieri, a Chrysler Group spokesperson.
The video debuted May 18 at a press event in Berlin and has been posted at YouTube by several auto news services.
German Audi officials could not be reached for comment late Wednesday. A U.S. spokesman said the A6 Avant is not being marketed stateside.
A German attorney representing Eight Mile Style said the company will seek damages from Audi."
Zitat:
"A representative for Audi responded to the lawsuit, claiming that the clip is not a commercial for the new A6.
"The video referred to is not an advertisement," a representative for Audi said in a statement. "Also, this does not involve Audi of America. The video was not shown here in the U.S."
According to reports Chrysler, could also follow with a lawsuit against Audi over the commercial, amidst claims that the car company also lifted the concept from Chrysler's critically acclaimed ad that was featured in Super Bowl XLV."
