During our holidays in Switzerland we visited Bucherer in Luzern.
They have a special salesroom only for Rolex watches.
http://img39.imageshack.us/img39/2200/rlx1.th.jpg
http://img14.imageshack.us/img14/9156/rlx2.th.jpg
http://img39.imageshack.us/img39/5379/rlx3.th.jpg
http://img39.imageshack.us/img39/9718/rlx4.th.jpg
Kind regards
Volker