Basel Neuigkeiten 2016 – ROLEX “BLUEBERRY” GMT & “PANDA” DAYTONA...

[philipp]

What will be the news Rolex for BaselWorld 2016?? A new Rolex Prince or Padellone?? Maybe, but first...



Breaking news: Is this the all NEW Rolex "Blueberry" GMT Master II Ref. 116710LB for Basel 2016?
RPR_Blue-GMTMasterIIRef116710BL



Next, after we've waited for several years now, is Rolex ready to give us the stainless steel Rolex Daytona with ceramic bezel? As we saw above with the all blue GMT bezel being a hint to the glorious Rolex history, with the new white 2016 Daytona Ref 116520LN we now see black registers instead of the usual silver ones referring to the legendary Panda Daytona..



The stainless steel black ceramic Daytona version for 2016 will be hot as well as it really looks stunning like this!



After a very difficult year where the total watch industry shows a slow down of some 30 % I wonder what will Rolex do at the 2016 Basel Show. For instance at Chrono24 you see 10.850 new Rolex for sale offered by non dealers! Will they be conservative as always and bringing us some updated dial colors or different bezels or will they really come up and surprise us with a new model? If you consider 30% of 1 million watches not been sold having a average price of € 10.000,= that makes a missing € 3 billion less turnover, which is huge, even for a fully self supporting company as Rolex SA. Read here the Deloitte Swiss Watch Industry Study 2015 titled: Uncertain times



Nevertheless I think Rolex will comes with something special, not only to surprise their rivals Omega, Hublot, Cartier, Tag Heuer and Breitling but what the use of being the mayor player of the Basel World trade show without news. Rolex is well aware about the fact what their costumers want. After opening their own Facebook and Youtube account, Rolex joined Instagram recently having the possibility now to reach loads of potential clients with one click. Here's a very interesting article from the New York Times about watchbrands and Instagram..



When you analyse the current Rolex collection you will notice that lot's have been improved during the last 5 years. Many models have been updated, the much more modern color blue has been added over green and some vintage accents where remodeled like the Pepsi Bezel. But is this enough to gain more awareness for Rolex in general? With other words, now that Rolex has upgraded almost every model by chancing their size to what costumers want, will this be enough for the future? The fairy tale of chancing dials and bezel will soon be over as by then, nothing can be chanced to make it look better then it does now. So what's the Rolex strategy for the next 5-10 years?



Or could it be that Geneva will introduce a perpetual - annual calendar movement, in a non oyster case as new top model of the new Cellini range. Like a Rolex ref. 8171 Padellone. This would indeed be mayor exciting news as it's since the mid 50-ies Rolex has never made a full calendar with moon phase again. A highly complicated movement, with automatic winding, we vintage Rolex lovers adore from the ref. 6062 oyster case & ref. 8171 non oyster. Finally Rolex will have a mayor watch in their collection that could meet the desire of lovers for PPC, AP, Breguet, VC etc.



Here's an old Rolex Ref 8171 in pink gold nicknamed "Padellone"...



Talking about the Cellini, I personally think that this model could look already much more attractive when you chance the logo from old style to new fresh look. You see, the Cellini and it's curly writing has never been successful so I wonder why stick to this logo when a much cleaner look would fit a lot better to the brilliant case design Rolex made. Find below a simple make over of the word "Cellini". On the left you see it's become one with the rest of the watch, on the left you see it doesn't, besides that, with every Rolex lover all alarm bells go of because the brain says, stay away, it's only a Cellini. My guess is if Rolex would chance only they simple wording of how they write Cellini the sales would already go up...



Logically within 1-2 years we will see a totally new model arise, (every 5 years add a new model --> As you can read in my 2012 RPR article here) question is if this can be as successful as the already existing models. I doubt if the Sky Dweller, Cellini and Yachtmaster are as successful as all the known references that are around since some 50-60 years. Shouldn't Rolex then search for their next model in the past and make it look modern? Yes most probably Rolex will come with a newly updated rectangular Prince model, one thats much more in harmony by size and design wise more elegant than their previous interpretation so that Humbrey Bogart would wear it again if he was alive.Here's an original 1930-ies Rolex Prince in like new condition...



Look how beautifull the original Rolex Prince is. Who doesn't want to own one of these mega elegant rectangular chronometer?




In 2004/2006 Rolex already patented several annual calendar movements, just recently Rolex patented a new case design, yes rectangular, so it this the new (Cellini) case design we will see in Basel 2016?! --> http://www.freepatentsonline.com/D526581.html Rolex Patent application titled Watch Case: 01/05/2012 --> http://www.faqs.org/patents/app/20120002513 ... The previous Rolex Prince was not very popular as many never liked it, the Cellini Prince Case. On the last delivered Prince's, i noticed it didn't say Cellini anymore, cutting out the model.

RPR_cellini_prince_first_edition_




A Rolex Prince with a bit more complicated movement like jumping hours perhaps? Although I never really believed a function like this it could become a commercial success as it how looks really wonderful don't you think?

RPR-genevamay20125

Rolex most recent patent is one for a turning bezel, possibly to chance the 2nd timezone on a Oyster case. Could this be a new Turn O Graph Traveler model being in the make? Soon we will know the answer to all the question I asked myself in this report. The Basel World Show will be from 17 till 24 of March and Rolex will show us all their news on March 16th again. Till then, have fun!

20150227113_13

About 1 week earlier then opening of Basel World 2016 you could check out the official Rolex Website: http://www.rolex.com for their annual "teaser".

baselshow_2012_04

Let's wait and see what Rolex will unveil at Basel World 2016.



See original article here:

Liebe grüsse

[Schmackofatz]

[PCS]

Rolex most recent patent is one for a turning bezel, possibly to chance the 2nd timezone on a Oyster case. Could this be a new Turn O Graph Traveler model being in the make? Soon we will know the answer to all the question I asked myself in this report. The Basel World Show will be from 17 till 24 of March and Rolex will show us all their news on March 16th again. Till then, have fun!

20150227113_13

Sowas hat ja IWC grad rausgebracht. Schon eine faszinierende Lösung.

[neunelfer]

Das mit der Daytona kapier ich nicht...

[usummer]

"Blueberry"? Wohl eher nicht.
An eine Stahl-Daytona mit Keramik Lünette glaube ich da schon eher.

[Cineast]

Stahl-Daytona mit Keramik-Lünette glaube ich noch immer nicht:
eher, dass Rolex wie in der Vergangenheit die Keramik-Lünette von oben nach unten durchreicht, d.h. erst weitere Gold-Modelle, dann S/G und dann irgend wann auch für die Stahl-D ...

[Flo74]

Ne Blueberry?! Wäre cool!

[Duc Loan]

Selbiges Glaskugelpalaver wie im Gerüchtetread..einfach abwarten, entspannen und mit Vorfreude auf März 2016 blicken - am End' kommt es doch wieder anders als man denkt.

[Rolstaff]

Sowohl beim Anblick der Bilder der Ceramic-Daytona als auch der Blueberry-GMT ist mein Adrenalinspiegel deutlich angestiegen......

[Olli70]

Blueberry finde ich gut

[California]

Ne Blueberry?! Wäre cool!

finde ich ebenfalls! Aber 3 GMTs mit der Farbe blau? Wohl eher nicht .....

Auch die beiden oben gezeigten Daytonas schauen klasse aus.

[claudio2005]

Die Daytona ist ein Traum!!

[BJH]

Die weiße Daytona mit Keramiklünette fänd ich sehr geil. Glaube ich aber nicht. Das ist nicht der Weg, den Rolex geht. Ein wenig was modernes durch die Lünette – meinetwegen, ein wenig Zenith-Daytona durch die schwarzen Totis – never ever. Schade eigentlich.

[Micha76]

Die Daytona in schwarz/weiß wäre wirklich extrem schick

[obiwankenobi]

den panda satz mit den bildern gabs auch in der bucht aus den usa zu kaufen. wenn dem so ist, bin ich morgen in der mittagspause im laden und bestellt vor.

[ftum]

also wenn man die Farbe der Lünette wechselt, passiert bei mir noch lange gaaaaaaaaaaaaaaaarnix........................ mal richtig nix und wenn ne Preiserhöhung kommt freue ich mich auch nicht.............

[Robson]

Die Daytona wäre schon der Hammer

[Seb4]

Eine schwarze Keramik Daytona kann ich mir gut vorstellen. Ist auch nicht sehr aufwendig, aber der AHA Effekt sollte groß sein.
Blueberry halte ich für Quatsch. Da sehe noch eher eine Coke.

[wolli]

Die Daytona wäre schon der Hammer

Das sehr ich auch so ! Ich hab mich schon mal prophylaktisch auf die Liste beim Konzi setzen lassen für den Fall der Fälle ! Gottseidank steh ich jetzt auf Platz 1 !!

[philipp]